Accelerate Sales with 8a Business Development Program
Most of the small business owners across the states are looking to increase sales in the Federal Marketplace. One of the best ways to get into this is to participate in the 8a business development program. While venturing into corporate resources, some businesses make a fundamental mistake. They put the development of a marketing strategy in the hands of inexperienced sales people to create and implement a new business development program. This often conflicts with marketing basics, which is to provide sales personnel with qualified new prospects to convert into sales. Sales people are more likely to focus on the short-term goals rather than the long-term objectives.
How do you increase the average sales?
Don't
take your current customers for granted: One of the most irritating things as a
customer is to feel as if you are being taken for granted and not being
appreciated by the selling company. Unfortunately, this is not uncommon. Companies
spend most of their time and effort searching for new customers while
overlooking the customers they see regularly. These repeat customers are
usually ignored and left to conduct entire transactions without ever being
asked if they would like to buy more. Reward them with special considerations
and individual promotion. This is one of the most important parts of the
8a business development program.
Complacency can be the undoing of a business
How
expecting customers to buy a minimum amount of product or service without
asking them to buy more? This attitude can eventually cause customers to spend
less money. Customers must be offered reasons to keep buying from you or they
will start buying the same products and services from someone else.
Cross selling and up-selling
These
are two simple steps business owners can take to increase their average
transaction amount by systematically offering customers more value via
additional products or services at the point of sale. Cross selling is offering
reasonably related items to the one being purchased, usually at a discount.
Up-selling is offering discounts to purchase a higher valued item or adding
accessories to it to increase the product's functionality and perceived value.
If you are planning to get into the federal marketplace
for cross selling and upselling, it’s important that you get 8a certification.
Sales
prospecting or business development is a key activity for most sales driven
organizations and for most sales people. It is also the cause of demise of most
sales careers. Business development is a skill and must be mastered if you are
to sustain a long-term sales career.
The Market Scenario
The
current volatile economic environment, sagging consumer confidence, increasing
customer distrust, more informed customers and tougher competition have put
excessive pressure on sales teams in all the companies making it harder and
harder to get out there and develop new business. As a result, many
new and upcoming small businesses are dying
a premature death. Management should leave the marketing program in the hands
of professionals, either those on their own staff or they should seriously
consider outsourcing this responsibility.
Final Thoughts
Increasing
the sales is all about increasing the return on your investment you make in
your organization's business development program. Choosing the right business
development program and implementing it effectively is vital for getting real
sales value. However 8a business development program
comes handy in many ways.
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